We Bring 

Great Research 

to Market 


Innovation Acceleration


Our Concept.

Our typical customer is a researcher/research-owner who wants to go to market and needs help in technical product development. We are a group of researchers-turned-entrepreneurs capable of reaching a level of communication with fellow researchers that can help them ramp up the transformative process from thinking like  scientists to thinking like entrepreneurs. 

We do that by working closely with the idea initiators to develop their product. In that journey we continuously sharpen their focus on the business goals and customer needs, thereby leading them to the shortest path to market ready products/services.


How is that different from a startup incubation?

We aim to fill a gap in the startup development ecosystem. We complement rather than compete with startup incubators.

Our services could be regarded as one of the services that incubators can offer to their startups in addition to the traditional ones like business planning, network development, seeking finance, team development etc.

How is that different from outsourcing development services?

We are not the typical software services firm, of course, we develop software products and operate IT services, but more importantly, read and implement research papers, we can go through rough code and come up with better optimisations or realisations, we develop patents, and we usually work  with unclear requirements that we help to shape up to maintain business focus at all times.

Researchers need.jpg

Even the most technically-avid engineer needs production know-how when it comes to commercialising research

Sample Startups




Wememove is a sports analytics company with patent-pending  technology for motion analysis. We helped Wememove with the backend scalability using an elastic cloud infrastructure. We also worked with them on optimising their analysis engine in terms of performance and accuracy as well as putting it into a maintainable form to cope with their ever growing need to experiment with new motion analysis features. Wememove products are currently used by a wide range of users from olympic stars to amateurs.




Scalable-Learning is a project dedicated to redefining the nature of the interaction between the teacher and the student in the classroom. The project enables the adoption of the flipped classroom model where all lecturing is done using videos with embedded review quizzes. The classroom time is, thus, freed for reviews and interaction. The tool enables the teacher to enter the classroom with a very vivid idea about how did the content get received by the students and guides the preparation of in-class reviews. The project is currently in use by hundreds of teachers and thousands of students in high schools and universities across Europe




PDwatch is a project coming form research in  efficiency of business prcoesses. The project aims at periodically measuring different KPIs such  as employees work load, motivation level, stress level etc. across different projects, business units and departments over time. Smart recommendations are triggered and sent to employees when needed and analytics are presented to management in different seniority levels. 




We do not have employees on board!!  

We only have bright engineers who are coming to work to think about new problems, solve puzzles and want to see their code being used. 

We do not hire people who know a certain programming language or a particular technology, we do cherry-pick well-founded computer scientists and IT professionals who can keep up with the demanding pace of constant learning and productivity needed to serve our startups

We are hiring !! 

Email Address

Visiting Address

The Swedish Co. fo Software (Novelari)

Bldg. B115, Suite S10
Smart Village
Giza, Egypt
Zip Code: 12577 

(السويدية للبرمجيات (نوفيلاري

S10 وحدة , B115, مبنى
القرية الذكية
الجيزة، مصر
الرقم البريدي: 12577